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Antony  Welfare
  • Category: Business and Finance
  • United Kingdom

Antony Welfare

I am a digital retail expert, working with some of the worlds largest retailers and brands in the digital/online space, and I understand retail completely and would like to help develop Blockchain solutions to the many issues in Retail
A retail and ecommerce consultant | Future tech and innovation enthusiast (Blockchain, IoT, AR etc) | with over 10 years physical retailing experience, combined with a further 10 years ecommerce and digital expertise, running .com businesses and driving online business units.

After a lifetime learning about customers in physical retailers, in 2004 I joined Dixons group looking after the “direct” (ecommerce) channel, where we took the business from £90m in 2004 to £140m in 2006. I progressed through the Dixons Finance teams and set up the group shared service centre in the Czech Republic, which I grew to 200 FTE, supporting finance and customer support for the European business. I then become Commercial Finance Director, before leaving to set up a fabric technology ecommerce business.

As Principal consultant, I develop and produce customer centric business strategies and plans for new and existing retailers to develop and grow their ecommerce and omnichannel business. With the Digital transformation role, we are helping retailers radically change their business DNA from top to bottom, to be able to compete and survive in the digital world. Our clients are global retailers, to pure play ecommerce sites, to well-known household brands.

I have built and sold one online business, worked with 2 family owned fashion brands (Nigel Hall Menswear and Bolongaro Trevor) and managed his online TV shopping channel.

Interested in all things digital and helping businesses through their Digital Transformation journey – IoT, AI, AR/VR and Blockchain


Blockchain Development
Blockchain Solutions
Business development